The eCommerce sector is continually growing, and every online store seeks ways to elevate its growth. In 2022, there was a revenue of about $875 billion from eCommerce in the US alone. Today, there are about 24 million eCommerce sites worldwide. Although most are small businesses, they do contribute to a competitive market. This means each eCommerce business needs to invest in reliable strategies to help boost growth. So whether you have an established company or are just starting your eCommerce business, you must employ these strategies to help your business grow.
Maximise The Power Of Social Media Influence
Consumers follow brands online because they like the quality, it’s relevant to them and easy to navigate, take these away, and they will stop following that brand. With the world’s internet use increasing yearly, there isn’t a better time to invest more in social media. You can maximise this power by outsourcing your eCommerce marketing to an eCommerce growth agency. They will help you maximise your social media influence by;
- Focusing on your best-selling products
- Getting more customer reviews, and
- Collecting testimonials all over your eCommerce store
Deliver The Best Customer Experience
For successful eCommerce growth, customer experience should be your primary focus. Improving the customer experience has always been a constant. What changes are the technology and tools you can use to achieve this? Customers’ feelings about your brand and services are your biggest competitor and growth advantage. It will influence their loyalty, buying decisions, reputation and referrals. Therefore, you can use the available technology and invest in an eCommerce growth agency to help you give your customers the best experience.
Test The New Audience Targeting Methods
The competition for the space has become stiff, and online advertising costs continue to rise. Surprisingly, several audiences targeting software and technologies use demographic and browsing data from people as they surf the internet. However, this information is no longer reliable because some companies protect their customer information. Therefore, online ads are becoming less effective and more expensive. But the good news is that eCommerce retailers are building their audience networks that deliver more accuracy than traditional advertising sites.
Use Interactive Ads To Stand Out
Peak sales seasons are usually the most competitive time for advertising for eCommerce businesses. A Google ads agency can help prompt your campaigns using rich media interactive ads and across paid channels. These ads let your brand offer customers a unique ad interaction and experience. This, in turn, increases conversion rates. Interactive ads are different from static display ads. They aim to encourage the customers to interact with them. They can include media like animation, video, audio or images. According to Magna Global, interactive ads increase consumers’ time with your brand’s ad by 47%.
Provide Sales-Focused Online Support
As your website traffic increases, support inquiries regarding your brand and promotions, returns, and delivery times will also increase. Therefore, you need to have a system ready for your customers for when the sales season rush kicks in. These support channels are crucial for each point of the customer’s purchase journey. While they help your customers navigate your site and interact with your products, they will also help increase opportunities for upland cross-sell. This will, in turn, reduce shopping cart abandonment.
eCommerce retailing has always been available; however, since the Covid-19 pandemic hit, the opportunities have increased significantly. Over 60% of global consumers have changed their online shopping behaviour since then. With this increase, the eCommerce space can only expand.